My Expertise & Experience
WordPress Consultation & Administration
Get the most out of your WordPress installation and turn your website into a sale-generating, lead-creating powerhouse. Obtain peace-of-mind with backup and disaster recovery plans that maintain your website's equity.Search Engine Optimization (SEO)
Build your web presence with fundamental and advanced SEO techniques while maintaining humanism. Grow your brand organically. Forget "tricks". Embrace value. SEO is for people, not robots.Google Analytics
Capture and access a treasure trove of information leveraging Google Analytics to make data-driven decisions that help you understand your customers and demographics.
My Process & Values
Essentialism
Define the most basic aspects of a task and characteristics, then prioritize the functions necessary to accomplish it. An ancient concept updated for modernity.Minimalism
Today it's a trend, but simplicity is an age-old ideal that helps keep physical, virtual, and mental clutter from clouding your goals. Websites and internet marketing should be simpler.Incrementalism
Build something big, a little a time. Start small. Gradually improve. Keep your sanity.Aaron Weiss's Recent Articles
Read my blog posts about search engine optimization, WordPress, Google Analytics, website administration, technology, lifestyle, and various other topics.
Yoast SEO Criticism April 25, 2019 - The Yoast SEO plugin is undeniably one of the most popular plugins for WordPress. Its "SEO for everyone" slogan is accurate as it allows many WordPress users to have a near set-it-and-forget-it attitude for most of the settings. However, one of the plugin's most useful features can also be misleading if you're not careful. The… ... Continue Reading
What If Search Engines Didn’t Exist? April 18, 2019 - If search engines did not exist, how would you update and market your website? Would you develop a site that was engaging and portrayed your business's uniqueness? Would you link to resources that provided value to your visitors? Would you request other websites to link to you when it was reasonable to do so? Would… ... Continue Reading
SEO Research Articles May Not Be What They Seem April 11, 2019 - Have you read a new article showing new SEO research about why and how a new SEO strategy or trick can boost your rankings? Might want to re-consider those results and conclusions. SEO is not an exact science. Search engines are applications developed by humans with a monetary profit motive, and therefore, cannot truly be… ... Continue Reading