My Expertise & Experience
WordPress Consultation & Administration
Get the most out of your WordPress installation and turn your website into a sale-generating, lead-creating powerhouse. Obtain peace-of-mind with backup and disaster recovery plans that maintain your website's equity.Search Engine Optimization (SEO)
Build your web presence with fundamental and advanced SEO techniques while maintaining humanism. Grow your brand organically. Forget "tricks". Embrace value. SEO is for people, not robots.Google Analytics
Capture and access a treasure trove of information leveraging Google Analytics to make data-driven decisions that help you understand your customers and demographics.
My Process & Values
Essentialism
Define the most basic aspects of a task and characteristics, then prioritize the functions necessary to accomplish it. An ancient concept updated for modernity.Minimalism
Today it's a trend, but simplicity is an age-old ideal that helps keep physical, virtual, and mental clutter from clouding your goals. Websites and internet marketing should be simpler.Incrementalism
Build something big, a little a time. Start small. Gradually improve. Keep your sanity.Aaron Weiss's Recent Articles
Read my blog posts about search engine optimization, WordPress, Google Analytics, website administration, technology, lifestyle, and various other topics.
Can Google Read Images? June 20, 2019 - There's a good reason why this blog post's featured image says something very negative. I need it to be unquestionably unique because it's a test. Almost a year ago, I came across a Chrome extension called Project Naptha which allows you to highlight and extract text from an image. I was floored by the possibility.… ... Continue Reading
You Need a Backup and Disaster Recovery Plan June 15, 2019 - You'll never realize that a backup and and disaster recovery plan will help you sleep better at night if you run a website, even if you never have to recover your website. Recently, two hosting platforms and their users suffered missteps. a2 Hosting, a shared hosting provider I've been using since 2013, has had their… ... Continue Reading
Yoast SEO Criticism April 25, 2019 - The Yoast SEO plugin is undeniably one of the most popular plugins for WordPress. Its "SEO for everyone" slogan is accurate as it allows many WordPress users to have a near set-it-and-forget-it attitude for most of the settings. However, one of the plugin's most useful features can also be misleading if you're not careful. The… ... Continue Reading