My Expertise & Experience
WordPress Consultation & Administration
Get the most out of your WordPress installation and turn your website into a sale-generating, lead-creating powerhouse. Obtain peace-of-mind with backup and disaster recovery plans that maintain your website's equity.Search Engine Optimization (SEO)
Build your web presence with fundamental and advanced SEO techniques while maintaining humanism. Grow your brand organically. Forget "tricks". Embrace value. SEO is for people, not robots.Google Analytics
Capture and access a treasure trove of information leveraging Google Analytics to make data-driven decisions that help you understand your customers and demographics.
My Process & Values
Essentialism
Define the most basic aspects of a task and characteristics, then prioritize the functions necessary to accomplish it. An ancient concept updated for modernity.Minimalism
Today it's a trend, but simplicity is an age-old ideal that helps keep physical, virtual, and mental clutter from clouding your goals. Websites and internet marketing should be simpler.Incrementalism
Build something big, a little a time. Start small. Gradually improve. Keep your sanity.Aaron Weiss's Recent Articles
Read my blog posts about search engine optimization, WordPress, Google Analytics, website administration, technology, lifestyle, and various other topics.
How to Add Google Analytics to WordPress July 18, 2019 - Adding Google Analytics to WordPress can be as easy as installing and configuring a plugin, as efficient as customizing a theme, or as performance and scalable option using Google Tag Manager.WordPress continues to be one of the most recognized content management systems for website owners thanks to it’s easy-to-use publishing features, extensibility, and low-entry costs. Now… ... Continue Reading
Yes, Google Does Read Text on Images July 11, 2019 - On a blog post on June 20th this year, I wrote a blog post wondering, "Can Google Read Images?" Well, it turns out they can. I found similar blog posts that have reported the same, but I wanted to try for myself in a small experiment. To complete this test, I created an image that… ... Continue Reading
FreeNAS: A Hero’s Journey July 5, 2019 - Building and maintaining a FreeNAS server in my home has been a rewarding experience that continues to provide me with value and an avenue to grow personally and professionally. It's an experience generally started with loss, some stability, neglect, some more loss, stress, and then eventually some stability and growth. Backstory I bought my Netgear… ... Continue Reading