SEO is a strange industry. You can’t really go to college for it, and it can take years to show competency. In my opinion, a minimum of a decade to show real maturity and expertise.
Yet, the industry is flooded with individuals and companies selling unethical and black hat SEO techniques which harm their clients or sour the search engine results. As someone who cares about doing ethical SEO that lasts and lasts, I’m continuously astonished by spammy and unethical techniques.
I’ve been doing SEO since 2008, and I’ve seen my fair share of SEO SPAM and techniques that just don’t last. Recently, when looking at the competitive landscape for “South Austin SEO,” I stumbled upon a public Trello board riddled with keyword stuffing that found its way in the middle of the first page for that search phrase.
When I began to investigate the board, I found myself going down a rabbit hole of more SEO spam and unethical techniques, as well as suspicious and dubious websites. I record my investigation which became the first episode of SEO Bunk which you can also watch below.
This project reminds me how magicians and illusionists like Houdini or Penn & Teller who have used their expertise to uncover the unethical or dubious claims. I consider this project to be of similar intentions. Uncovering how unethical agents are either flooding the search results pages with poor results or harming unaware business owners has become a new initiative of mine.
Since the first episode, I’ve recorded several more videos and I plan on putting out a video a week on my new SEO Bunk YouTube Channel.
In addition to the channel, I’ve also created a website for Bunk SEO website and have recorded a soon-to-be released series of how I put that website together on a budget. I think it’s an excellent series that shows how you can create a great WordPress website using their Twenty Twenty theme and Gutenberg.
Please subscribe and let me know what you think.