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Infinite Scroll is the Worst

Infinite Scroll is the Worst

June 27, 2019 by Aaron Weiss

I don’t know when it started, but I hope it stops soon.

Infinite scrolling on websites annoys me.

Why? Because like the infinite scroll trend, I never know when a website’s page it’s going end. It just keeps going, without purpose.

The Pros of Infinite Scroll

Few.

  • Feeds. I find infinite scroll in social media feeds makes sense. Users post countless material on these networks, and displaying posts in a descending order is an appropriate way to show that content.
  • Loading. It’s also helpful because you don’t have to wait for a page to load new information, it just appears.

That’s all I can ponder.

The Cons of Infinite Scroll

Far greater.

  • The great unknown. You don’t know when it ends. It just keeps going. Pagination at least shows how many pages to expect.
  • You can’t find what you’re looking for. This includes using a browser’s find on page feature.
  • Lack of control for a user.
  • I expect there to be a footer on most websites.
  • Doubt it’s search engine friendly. How does a crawler discover content not yet rendered on a page?

That’s it. Just short rant about something I hope goes away.

August 1st, 2019 Update: Looks like might have fished my wish, and I’m not the only one who feels this way.

A new bill has been introduced to ban infinite scrolling, autoplay and addictive technology as a part of the Social Media Addiction Reduction Technology Act (SMART).

One of the things I did not consider is the accessibility impact of infinite or endless scrolling, or the potential addictive nature. Sometimes our politicans do have our best interests in mind.

Filed Under: Website Administration Tagged With: infinite scroll, rant

About Aaron Weiss

Aaron Weiss has been working with search engine optimization since 2008, and has been certified twice in the field. He enjoys Google Analytics, website administration and management, and looking for ways to improve his skillset. He has a Masters degree in Cinema Studies from the Savannah College of Art and Design, and learned the film criticism and website administration ropes with his movie review website, CinemaFunk. When not nerding out about websites, he's nerding out about guitar, other tech, and spending time with his girlfriend and dog.

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